Cats stress about everything. But did you know that when they stress, they hallucinate? Those zooms through the house that are seen as adorable, are actually a panic-fuelled hallucination. 

To solve this, we have partnered with Waltham Petcare Science Institute to create a diffuser that counters this to keep your cats calm. 

To promote it, we have used the terrifying potential of AI video generation. We have brought our vision to life through a carefully crafted set of prompts, turned into hundreds of credits spent on hours of misfires, before distilling the best parts of these videos into a single horrific reality for many of our feline friends.

Copywriter: Shane Joslin
Art Director: Kambria Johnson, Alex Dorant

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